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Impact Assessments
Customer Satisfaction
Product / Brand Awareness
Product / Brand Awareness
Qualitative market research offers valuable insights into how your current and new customers view your products and brands. This research is particularly useful when launching a new product or brand or assessing your position in the marketplace. We organise focus groups and hall tests to gather and understand opinion on how your organisation, brand or product is perceived. This information provides a powerful intelligence that can shape your strategic thinking to make your business more successful. We can film focus groups so you can see and hear the opinions of the groups or we have access to viewing rooms so you can watch the focus group in session without the group being aware you are there.
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